Esther O.

From crafting lead magnet strategies that attract paying clients to reviving seemingly dead email lists, I bring proven expertise to the table.

Case Study: Tara Nagy

Reviving a Dormant Email List for Tara Nagy with Modern Strategies

To bring Tara’s email list back to life, I used a multi-phase approach backed by tried and tested software and techniques:

Phase 1: Revival Campaign

  • Launched a 2-week “Still Interested?” email campaign using ActiveCampaign for email automation and analytics.

  • Brainstormed compelling subject lines and copy with Really Good Emails and used dynamic personalization to boost open rates.

  • Tracked subscriber engagement in ActiveCampaign to analyze behavior and measure results.

  • Cleaned the list by removing disengaged subscribers (over 50% of the original list), leaving a more focused audience.

Phase 2: Re-Engagement Campaign

  • Created a 4-week email sequence tailored to Tara’s audience using Grammarly to ensure high-quality copy.

  • Segmented the list based on engagement levels and purchase history, delivering more personalized and relevant messaging.

  • Tested email variations using A/B testing features in ActiveCampaign to refine subject lines and call-to-action placements.

  • Analyzed detailed metrics like open rates, click-through rates, and subscriber interactions using Google Analytics for deeper insights.

Phase 3: Conversion Campaign

  • Ran a 2-week sales email campaign targeting nurtured subscribers who had shown interest during the previous phases.

  • Highlighted Tara’s coaching services with persuasive copy, focusing on pain points and the benefits of her sessions.

  • Included limited-time offers and clear CTAs, designed and tracked using ActiveCampaign for precise metrics.

  • Monitored conversions using Google Analytics to evaluate campaign success and refine future efforts.

The campaign turned Tara’s dormant list into a thriving, engaged community:

  • Engagement Boost: Average open rates skyrocketed to 60%, with click rates reaching 4%.

  • Higher Quality Audience: Removed disengaged subscribers, leaving a smaller, highly engaged, profitable list. This also improved the deliverability of Tara’s emails.

  • Business Growth: With the revitalized list, Tara saw a 30% increase in bookings for her coaching sessions and a surge in email-driven traffic to her site.

This project demonstrates how leveraging cutting-edge tools and strategies can revive even the most unresponsive email lists. Using platforms like ActiveCampaign, Grammarly, and Google Analytics, we turned Tara’s email list into a reliable, profitable resource that continues to drive engagement and revenue.

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